I bought some of the Qmaxx BLU at the Open and it seems to work well. Though I have not done any sort of scientific comparison, It seems to clean as well as anything else I have used and has as good or better lubrication as Breakfree CLP. They had quite the setup at US Open offering free gun cleaning and demos comparing their product to others on the market. Of course, they demonstrated that Qmaxx was superior.

Also, I was told by the salesman that nearly all of the big manufactures are packaging the Qmaxx products with the new shotguns. I specifically remember him saying Beretta includes Qmaxx with their new shotgun but labels it with Beretta's logo. It does have a different smell which I actually like. My wife thinks it is less offensive than others I have used. She doesn't care for the smell of Hoppy's number 9, blasphemy, I know. Overall it seems like a good product.