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I don't have any reason to go to Dick's, although my son, and I browsed at one of the stores a few weeks ago. They didn't have anything for hunting or shooting which stunk, but I did buy some gum.
The problem Dick's had was that gun sales were less profitable than other items. So they needed to reset. It was dumb of them to use that reset to score points with their yoga pants buyers, but they did, and it ended up costing them a couple of hundred+ million dollars. The show they put on was Oscar worthy.
People think that they were anti-gun, and maybe for the press they were, but rumor (which I admit is unfounded) states that in the conference rooms they were nothing but pro-maximizing profits. I'm not sure why folks carry such anger towards them, because we're a shrinking market based on hunting license sales alone, and that's going to impact additional retailers, who out of desperation may try to align with the non-gun users, then make a show out of ridding themselves of firearms. Profitability measured by square foot matters, and that makes the faux show matter as well.
We're seeing the same excuse-making in other retail areas about shoplifting being the reason stores are closing - look at Walgreens as an example. No CXO office want to admit to the public/shareholders that they over-expanded, and or didn't do due diligence around a location's profitability.
So I guess I don't hate the chain for their bad decision making, and hope they find a way to sell guns at a price point people want, which overlaps with their profitability targets. Once they do that, then put the gun shelf back in (and maybe replace the CEO), I'll call it good.
The real problem that I see is people not getting into the shooting sports. Demand drives sales, and if there's enough demand, there will be more places (maybe even Dick's) to buy guns that supports the public's desire. Everyone should be working to get their friends and neighbors out to the range, that's the way to save to the LGS, and even larger retailers.
The problem Dick's had was that gun sales were less profitable than other items. So they needed to reset. It was dumb of them to use that reset to score points with their yoga pants buyers, but they did, and it ended up costing them a couple of hundred+ million dollars. The show they put on was Oscar worthy.
People think that they were anti-gun, and maybe for the press they were, but rumor (which I admit is unfounded) states that in the conference rooms they were nothing but pro-maximizing profits. I'm not sure why folks carry such anger towards them, because we're a shrinking market based on hunting license sales alone, and that's going to impact additional retailers, who out of desperation may try to align with the non-gun users, then make a show out of ridding themselves of firearms. Profitability measured by square foot matters, and that makes the faux show matter as well.
We're seeing the same excuse-making in other retail areas about shoplifting being the reason stores are closing - look at Walgreens as an example. No CXO office want to admit to the public/shareholders that they over-expanded, and or didn't do due diligence around a location's profitability.
So I guess I don't hate the chain for their bad decision making, and hope they find a way to sell guns at a price point people want, which overlaps with their profitability targets. Once they do that, then put the gun shelf back in (and maybe replace the CEO), I'll call it good.
The real problem that I see is people not getting into the shooting sports. Demand drives sales, and if there's enough demand, there will be more places (maybe even Dick's) to buy guns that supports the public's desire. Everyone should be working to get their friends and neighbors out to the range, that's the way to save to the LGS, and even larger retailers.
