Not purchase from LL Bean on principle? I'd say that refusing to shop at LL Bean based on their image is downright shallow. If you were boycotting a store on principle you might avoid shopping at a huge chain that drives all the mom and pop stores in a town out of business, and is owned by people so rich that they make the average yuppie look like a medieval serf. *cough Wal Mart cough*
L.L. Bean has been selling sporting goods and hunting gear for a LONG time, have good stuff, good prices, and great customer service. I just ordered some flannel lined jeans for my dad's Christmas present, and they sent the wrong item. They were very easy to deal with for the return -- no hassle at all, no cost to me, and very little effort on my part. I'd definitely buy from them again.