Personally, I agree with what MTaylor offers as his opinion regarding the media and shooting sports coverage. We all know the bias exhibited when it comes to guns getting a fair shake in most any news these days. Guns are portrayed only as weapons, and when discussed in this way tend to be seen as such. To show them in a sporting sense would be counterproductive to "their" agenda. Too, the $$$ associated with advertising are how they stay afloat, and if their analysts suggest that going after a certain segment of our population's money is what they need to do, then believe me, they will listen. I know this-a few years ago the representative for Anheuser-Busch who was responsible for the beer tent at the Grand American trap shoot told a group of us that against his advise the advertising dollars which had been earmarked for the shooting sports were being diverted to "other sports". Now I can certainly see that the motor sports would bring in BIG $$$, but just like me, that rep thought there was more to it than just the money. At about that same time there were billboards popping up all around St.Louis supporting PETA, the HSUS and other extremist groups who opposed hunting. This rep showed Busch the figures...the first day that they were set up at the Grand they recouped their investment, and from that point on it was pure profit. He claimed that, in his experience, anyway, Busch supported no other such advertising which turned such a high profit percentage. I do not know if Anheuser-Busch ever returned to the Grand as I took up sporting clays and have not been back to Vandalia since. The reps "take" on all of this was that the Busch family was taking some heat from the anti's and caved in. I do know that they still seem to take an interest in promoting things like fishing, etc, but I can't honestly say that I have paid enough attention to their level of participation to comment further.