I get all their emails, too.
Checked that one out and found they still just don't get it.
MidwayUSA is HUGE, with a customer base that's HUGE. They could offer the lowest prices in existence on everything, including shotshell components, but they choose not to. (They've always been metallic cartridge oriented anyway.)
I've been doing business with MidwayUSA for at least 20 years and can remember when everything was shipped free.
I wasn't shocked when that ceased, but I've noticed their prices on a lot of stuff have not been really competitive for years.
For example, if a small outfit like Recob's can sell 8 lbs. of Red Dot for $90.95, why can't Midway, who charges $100?
Larry Potterfield, Midway's owner, is a smart guy and has built a great shooting supply, but he needs to get back to more concern for the shooter and how he's incidiously getting priced out of the game.