Wow, my experiences (or at least my perspectives) have been different.
I only go to SW when I visit a "big city"; I'm about equidistant from Albuquerque, Lubbock and El Paso. About 2 weeks ago I was in ABQ and made sure to stop in. It's a big store with just about everything a sportsman could want (although I have yet to see any buckshot or slugs for 28 ga, here or anywhere else).
The guys at the gun counter were very nice and helpful, and better informed than those I've met at Bass Pro Shops. In fact, everyone I talked to was very polite and helpful. We really enjoyed our visit, and will certainly drop in every time we're in town. I did make a purchase; they happened to be the ONLY place I could find a pair of brush pants in my size, including the internet. (I'm not THAT oddly shaped! Or am I? 36x30 shouldn't be so hard to find.)
If you want to look at "Fine Guns", you'll have to go elsewhere. For just about anything else, I think it's a good place to visit. Their prices are higher than you can find on the internet, but who's aren't? Bricks, mortar, employees and utilities don't come for free, ya know. I thought their prices were pretty much in line with other "big box" stores.
In short, I like 'em and I'll go back. Sorry y'all haven't had better experiences.