jtclays said:
Like Dr. Mike said, from the chief engineer at Alliant:
Alliant Reloading
Post subject: re: Promo
PostPosted: Thu Mar 12, 2009 8:48 pm
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Guys,
As you may imagine, I know what Promo(R) is made of, and bbanbury is pretty close, except the fell on floor part.
Sometimes writers come up with stuff that cracks me up. The funnier part is it may have come from our marketing folks. I don't think so in this case, as Dick is pretty savvy. We had a marketing director several years ago that was non-technical though, and some of the stuff that used to get out was interesting. Like the statement that Promo was a 50/50 blend of Red Dot(R) and American Select(R). That was hogwash, but it worked for him, even if it was wrong, and not consistent with what we documented to the DOT.
Anyway, different batches will be made from different materials, often (but not always) American Select over-runs, Red Dot/Green Dot, fast powders we sell to OEMS, and the like. In the end it meets our energy and ballistic target of Red Dot burn speed.
You wanted cheap...
Thanks for your business.
Shoot well,
Paul
This post paints an interesting picture about the internal dynamics inside the company, specifically marketing directors vs. Chief Engineers.
Parts of it seem to contradict itself a bit. i.e. 50/50 red dot/A.S. is hogwash, but in the end it says that is often a blend of A.S. overruns, Red/Green dot, and fast OEM's. So the first guy may have been wrong about the 50/50 part, but wasn't all wrong in saying that it has Red dot and A.S. in it.
Not that it matters, but it still leaves questions. Why would there be A.S. "overruns" in the first place? Unless they made more A.S. than the market is willing to buy (at a given cost). Same with Red dot/Green dot? - why would there be enough "loose" Red dot/Green dot floating around the plant to be able to blend it together to get a "
cheaper" powder ?
And since as someone mentioned, why aren't there colored dots in promo ? Maybe the different powder bases that are blended in it are Q/A dropouts of what would be Red dot/Greed dot/A.S. If so, why is there so much variance happening in the first place ?
But it is interesting that you could mix Red dot/Green dot/A.S./fast OEM powders and get back to the same energy/weight ratio of Red dot. Makes me wonder if I could just mix my keg bottoms of Clays, International, and Universal (and sprinkle in a little Titewad just for good measure) and hand up back with CLAYS :shock:
But I'm sure we will never know the actual marketing science/decisions behind Promo, and not sure we should. Lot of it could be being done just to determine the price-point of certain product labelings, or to test if a particular product will even sell at all. if product Z is outselling products X & Y by 3:1 at a certain price-point, I'd be
finding ways to dump the vats of X & Y into the Z vat too. Marketing, advertising, and the human psyche
can be a powerful force when it comes to the green back.
Course (being funny here), - might be fun to see the marketing brass play this to the opposite extreme to cater to the Hummer driving crowd. i.e. (new product banner) "We've listened to our customers, and formulated the Ultimate Mega-Blend that combines the top features of ALL of our top-shelf powders into one affordable powder at just a few pennies more. Mega-dot now offers ALL of the features found in e3, A.S., Clay dot, and Green dot for the most demanding shooter". (fine print) "Contents: 25% e3, 25% A.S., 25% Clay dot, %25 Green dot".
Hey, the 3-in-1 household oil folks did this with great success over the years
Disclaimer: I got nothing against Hummer drivers, and not intending to offend them in any way.